Coppersmith Recruitment and Services is currently seeking an enthusiastic and experienced Individual Giving Campaign Manager to join our team. In this role, you will play a key part in managing and supporting the delivery of supporter-centric fundraising appeals, utilizing a variety of online and offline channels. The successful candidate will work closely with the Individual Giving team, collaborating with internal stakeholders and external partners to ensure the success of fundraising projects and campaigns. Role Overview:
Working within the Individual Giving team, your role is to manage and support the delivery of supporter-centric fundraising appeals, recruiting, retaining, or developing supporters through various channels, including online and offline methods. Key Responsibilities: Create, plan, deliver, and evaluate multi-channel, compliant, insight-led, supporter-centric campaigns to achieve individual appeal goals and align with wider organizational objectives.
Campaigns may include acquisition through digital (paid social advertising) and private sites, as well as development and retention through direct mail, email, SMS, and telemarketing.
Deliver fundraising projects and campaigns on schedule, within budget, and to a high standard.
Collaborate with internal stakeholders and liaise with external agencies and suppliers to effectively deliver projects and campaigns, respecting different processes, timeframes, and ways of working.
Internal teams collaboration: Supporter Care, Data, Digital/Communications, Research, and Finance.
External partners collaboration: Agencies providing media, creative, or channel-specific fundraising services.
Regularly review, communicate, and document key performance indicators across campaigns, providing commentary and recommendations based on insights and the wider picture.
Accurately record, process, and reconcile expenditure to ensure value for money and accountable financial resources.
Other duties:
Support IG colleagues in campaign delivery, ideation, proofreading, or other tasks/projects.
Shared responsibility for process improvement and supporting supporter-facing teams during busy periods.
Volunteer at events when required (e.g., London Marathon).
Person Specification: Qualifications:
Desirable Marketing or direct marketing qualification.
Experience:
Essential Previous direct marketing or transferrable experience, including project management.
Familiarity with direct marketing methods for supporter recruitment, retention, and development.
Ability to create engaging copy for various channels and manage supplier relationships.
Working knowledge of supporter databases.
Desirable Experience using direct marketing methods like telemarketing.
Knowledge of targeting, segmentation, response analysis, and Salesforce database.
Understanding of print and online production processes and Gift Aid.
Familiarity with fundraising regulations and voluntary sector experience.
Skills and Knowledge:
Essential Confident management of multiple projects concurrently.
Strong organizational, prioritization, and evaluation skills.
Ability to work quickly, accurately, and efficiently.
Effective communication skills and a fast learner who can work independently.
Desirable Proactively seek opportunities to enhance ways of working.
Negotiating and influencing skills.
Other Attributes:
Essential Numerate for results reporting.
Good IT skills (Excel, Word, and Outlook).
Excellent written English, including spelling and grammar.
Team player with a positive, proactive attitude.
Goal and results-oriented.
Compassion towards children with cancer and their families.
Full IT literacy is expected.